It's not very often that a product really makes you feel all warm inside, but this concept is genius really - we were grinning from ear to ear when we found out about it.....Being a studio that is passionate about braille and tactile signage, we were so excited to hear about the brilliant Support Scent concept that was developed by Guide Dogs Victoria in collaboration with Kit Cosmetics, and with packaging design by the talented Beci Orphin.
Support Scent breaks down the traditional barriers of visually reliant forms of support such as ribbons and wristbands by creating a fragrance that can be purchased and worn to show support for the vision impaired community and raise awareness and funds for Guide Dogs Australia. And it smells good too! A unisex scent that has been developed in France with floral and fruit notes yet with a fairly woody base*
Not only do the funds raised go to support Guide Dogs Australia, but even more importantly, every time you wear this scent you are communicating your support in an accessible way to blind and vision impaired people. A Braille letter has been scented and sent to blind and vision impaired people so as they can recognise the scent if they smell it out in the community and thus recognise your support. Now blind and vision impaired people are not simply told that that the community supports them, now they can sense support first hand - possibly for the first time ever.
As we said before - GENIUS!
And.... a vial only costs $5 online or from Kit stores. Buy one for yourself, your friends and family and support not only a great cause but a great idea!
Find out more at www.supportscent.com
* (apologies, we're sure Luca Turin could articulate it far better than we can .....)
